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Insights
Broaden your understanding of business fundamentals and explore valuable industry insights.


Snapchat Case Study: A Decade of Growth
Business Profile Snapchat, originally called ‘Picaboo’, was founded in 2011 by three Stanford students Evan Spiegel, Reggie Brown, and...
Team
Jun 30, 20232 min read
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Wipro Success Story: An Inspirational Journey of Business Growth
Business Profile Some business stories, like the Wipro success story, show that with the right vision and a drive to grow consistently,...
Team
Jun 29, 20233 min read
659
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How Covid-19 has Changed our Perspective on Health and Hygiene
Reminders to wash our hands frequently have become a common feature in our daily lives for the past year and a half. And while urban...
Peri Avari
Jun 28, 20234 min read
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How Apple mastered luxury pricing to create an aspirational brand
Pricing has always been one of the staples of management, and Apple has been unique in leveraging Apple's pricing strategy as a branding...
Pranav Patvardhan
Jun 27, 20232 min read
22
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Essential Steps to Contingency Planning for Business Continuity
COVID-19 opened our eyes to unforeseen risks a business is vulnerable to and the importance of Contingency Planning. A pandemic isn’t...
Team
Jun 26, 20232 min read
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How to downsize smartly to cope with challenging times
No business owner wants to go through the experience of downsizing their venture, of figuring out how to downsize a team. It causes as...
Team
Jun 22, 20232 min read
27
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How Lego reinvented to stay relevant
The Danish got it right this time, and we’re not only talking about the Vikings. The building block of almost everyone’s childhood that...
Team
Jun 21, 20232 min read
126
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23andMe: Self Care for the 21st Century
23andMe Business Profile 23andMe is a genetics and DNA testing biotech company headquartered in Sunnyvale, California. One of the leaders...
Team
Jun 20, 20234 min read
9
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In No Way Innovation
"The end is near when the rate of change on the outside exceeds the rate of change on the inside" - Attributed to Jack Welch,...
Anirudh Lamba
Jun 19, 20233 min read
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Yahoo! A Story of Missed Opportunities
Business Profile Jerry Yang and David Filo, two Stanford electrical engineering students, embarked on a venture in January 1994 that...
Team
Jun 16, 20233 min read
92
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Build your network with the right focus
In the last few years, I have been delivering a lot of speaking sessions to a variety of sets of audiences ranging from a placement-ready...
Team
Jun 15, 20233 min read
15
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Is there a method to find right talent for a startup?
“Do you want to sell sugar water for the rest of your life or do you want to come with me and change the world?” - legend has it that...
Team
Jun 14, 20233 min read
12
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Map your time. Create your network.
Time Management is crucial since time is a finite commodity and its efficient use will have a significant influence on your success...
Team
Jun 13, 20232 min read
23
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Are you internally driven to succeed in this noisy world?
How do you push yourself to achieve success? Everyone talks about setting goals and focusing on results as the foundation of it all....
Team
Jun 12, 20233 min read
23
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BigBasket Business Strategy: A Journey to Achieving Big Dreams
Business Profile: BigBasket was started by five partners, current CEO Hari Menon along with Abhinay Choudhari, Vipul Parekh, V S...
Team
Jun 9, 20232 min read
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